Wendy Stead - Founder of Enchanted Interiors
OK the honest truth… I am my ideal customer. My business speaks volumes about me and the things I love!
The planning and searching for the perfect nursery décor was one of our most exciting and memorable parts of expecting our first child. We couldn't wait to get started on transforming the spare room and we were inspired by so many beautiful ideas. We eventually agreed on the cutest wallpaper and matching border, also buying the curtains and lampshade to match so it all coordinated perfectly with our chosen furniture and accessories.
So neither of us had ever hung a strip of wall paper up before in our lives and to be quite fair it wasn't a bad job for our first attempt. Saying "our" I really mean my husband; my job was to stand looking heavily pregnant and giving guidance from the side lines as for the most part the room more or less looked like a construction site. The experience certainly turned out to be a steep learning curve, time consuming, a lot of hard work, late nights (and swearing) but we eventually created an amazing space we were proud of just in time for the arrival of our beautiful baby girl.
Would we do the same again...
So our second bouncing baby came along a few years later and all over again we started to plan the nursery. Because our family was growing we decided to move house and so we were given a nice clean slate to plan the nursery and a nice new 'big girls room' for our toddler. Not wanting to go through the trials and tribulations of wallpaper we decided to look into other kinds of décor which required minimal time and work but still gave our new arrival and toddler an amazing space.
What was the solution?
Well the solution was narrowed down to wall stickers - quick, convenient and required NO DIY…
Eeek, wall stickers I hear you say! And yes you are right, as popular as they are the majority of wall stickers on the market today give you that exact “eeek” experience. But no, we didn’t rule this idea out, the concept was there but the look, feel and quality was not.
So that’s easy - create a product that delivered just that!
The Next Stage
Design Concepts: I started to throw some design ideas around. My designs needed to be fun, cute and engaging. I wanted them to be the main feature wall in any nursery, bedroom or playroom; themes that would create an inspirational and educational setting which baby's from an early age would enjoy right through their toddler years.
Materials: I had to address the all-important look and feel that would make my wall stickers stand out from the rest. Not only was the design important to me but the quality and safety of the material used. The majority of wall stickers available on the market today are made from a vinyl (plastic) material, many of which contain unsafe toxins, tear easily during application, reflect the light, fade and fall off in a short space of time and ultimately do not accomplish a very luxurious appearance. Although these wall stickers tend to be cheap and very easy to produce it was not a market I wanted to compete in, simply because it is not the look I aspire to. So this left me with sourcing an exclusive type of material.
The material I use is a self-adhesive, 100% polyester fabric media which is textured, thin and gives off a matt finish and most importantly was safe around my children. The material is removable and repositionable leaving no residue or damage to the surface which meant we would not be in a position to completely redecorate when we decided it was time to change the décor.
As the business has grown, I have also introduced more accessories which compliment my nursery wall stickers designs. You will find matching height charts, lamp shades and wall prints, all of which are designed and printed inhouse too.
The End Result
Enchanted Interiors was established in April 2012 by myself, based out of Dorset. Not compromising on quality my exclusive designs require minimal time, effort or artistic flair and will achieve the ultimate desired look in transforming a nursery, bedroom or playroom.
I strive to always be the best in providing quality exclusive nursery wall decals and accessories which are engaging and inspirational to children during the all-important early years of their lives. My answer to radically transforming a child’s room is to be simple, require minimal time or effort and to always deliver outstanding results.
So there we have it… All about me and my biz in a nutshell!
Thanks for reading
Wendy Stead x